Limiting beliefs often originate from early childhood experiences and continue to develop as our subconscious mind absorbs messages from our environment, family, friends, teachers, and society. When we internalise feelings of inadequacy during our formative years, we can spend our entire adult lives believing we are not good enough and/or striving to prove our worth or to fit into a specific mould. Over time, we may forget or lose sight of our own values as we become susceptible to adopting other people's expectations.